Darrin Ratajczak image
Darrin Ratajczak, Founder & Manager, Conversion Craft.

Welcome to Conversion Craft

I’m Founder and Manager, Darrin Ratajczak.

As a copywriter for almost 20 years, I’ve seen a lot of changes, particularly when it comes to websites and how they are
used (and abused).

Much of my work over this time has been helping small businesses develop a more effective website. Unfortunately, what I often find is that business owners, managers, and even professional marketers, typically have very little knowledge of what should be included in a business website, how it should be structured, how it should be written, how to promote it, and, perhaps most importantly, how the site is performing.

Look, I don’t blame any small business person for this. Your focus should be your core business.

And that’s why I created Conversion Craft.

Drawing on the knowledge and experience of a small band of expert team members, we bring together the best in copywriting, user-experience design, search engine optimisation and conversion rate optimisation expertise into packaged services that are accessible and affordable for small businesses.

Alternatively, take advantage of our free guides and resources to
do it yourself.

If you have any questions, please get in contact.

Darrin Ratajczak

A bit of background:
About Me
Work Examples
LinkedIn Profile

Conversion Craft
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