New Website Content

What is a New Website Content package?

Set the stage for a great website experience that prompts conversions. Armed with clear and complete website copy, and a detailed strategy, structure and set-up plan ready to supply to a graphic designer or web developer, you’ll avoid unnecessary and unforeseen development costs and budget blowouts.

This service includes:

  • Clarifying the website’s goals and messaging,
  • Defining the website’s content structure,
  • Writing and refining website copy,
  • Final copy and structure document ready to supply to your designer or developer.

What’s included?

  1. Quick Questionnaire
  2. 30-Minute Fact-Finding Session
  3. Expert Website Copywriting
  4. Clear Step-by-Step Build Plan
  5. 32-Point Optimisation Review
  6. Content Promotion Opportunities
  7. Up to 2x Revisions

Quick Questionnaire

Before we start on your new website, we’ll send you a quick questionnaire by email. This tells us more about your business, what you want your website to achieve and your competitors. 

Many clients find this questionnaire valuable in itself as a way of clarifying their thoughts and looking at their website with fresh eyes.

30-Minute Fact-Finding Session

This person-to-person session by phone or video call is your chance to: 

  1. Fill-in any details that weren’t clear to you in the questionnaire,
  2. Give us direct input about your business and what you want to achieve with your website,
  3. Ask any questions you may have.  

We can also do this by email correspondence, if you prefer. 

Expert Website Copywriting


Category Pages

Product and/or Service Pages

About & Contact Pages

Page Titles & Meta Descriptions

Clear Step-by-Step Build Plan

32-Point Optimisation Review

See full details here: What does the 32-point checklist cover?

Content Promotion Opportunities

Up to 2x Revisions

How is it presented?

Your New Website Content and Step-by-Step Build Plan are presented in a clear, visual style that makes it easy to understand and implement, even for those with very little web experience.

What’s NOT included?

Importantly, this service does not include the building of your new website. In the Step-by-Step Build Plan, we’ll make it very clear how to do this and examples of best practices that you can follow for you or your team to implement.

If you’re interested in a complete content and build package, contact us for more information.

How long does it take?

This depends on our current work load. We typically complete a project within one business week of order.

Contact us to find out when we can complete your project.

How much does it cost?

Your investment in a New Website Content package is $3,950 (Australian dollars, including GST).

We require a 50% project deposit to get started. We’ll invoice you for the balance upon completion.

Please note, if you need to cancel or put the project on hold once we have begun work, a cancellation fee will be applied. This is equal to the deposit amount.

How do we get started?

To get started, provide your details via the online order form.

We’ll get back to you by email within 12 hours with a time frame for completing your project.

If you’re happy with this, use the payment details in the email to pay the 50% project deposit, and complete the Quick Questionnaire you’ll find attached.

Once we receive your deposit, we’ll email you to schedule a 30-Minute Fact-Finding Session.

We’ll prepare your review and supply it to you by email in PDF format. You’ll have the chance to ask any questions by email. 

Ready to get the ball rolling? Visit our online order form.

Conversion Craft
Weekly Action Email


Get one actionable tip for improving your website,
straight to your inbox each week.

Invalid email address
No spam. No BS. Unsubscribe anytime.